Branding Strategy

One of the appealing aspects to ghost writing is that someone else writes as you or as your business. It’s a very difficult task to take on a persona of someone else, especially if the original writer has started off the relationship with the readers.

Ghost Blog Writers will write as a business which is great for those who don’t have the time or resources internally to dedicate to writing.

The concept behind the logo is to emphasize this element of Ghost Blog Writers’s business. It is one of the unique aspects to their business. The press-styled hat remains intact from the previous logo to represent the content & research GBW’s writers produce.